Atlantic Energy Group Appoints Kris Hertel as SVP of Sales

On February 12, 2026, Atlantic Energy Group LLC announced the appointment of Kris Hertel as Senior Vice President of Sales, effective February 9, 2026. In this role, Hertel will lead the company's sales strategy, drive revenue growth, and strengthen relationships with partners and customers nationwide.

Hertel brings over 25 years of experience in sales leadership within the energy industry. His most recent position was Vice President of Texas Energy Group, where he led the Energy Management team focused on large-load customers, including Bitcoin mining operations, data centers, and Oil & Gas companies across Texas.

The significance of this appointment lies in the growing demand for energy solutions tailored to large-load customers, particularly in the context of Bitcoin mining and data centers, which are known for their substantial energy consumption. As these sectors expand, the need for efficient energy management and competitive pricing becomes increasingly critical.

Rob Cantrell, CEO of Atlantic Energy, emphasized Hertel's exceptional depth of experience and his proven ability to lead high-performing sales organizations in complex energy markets. This expertise is particularly relevant as Atlantic Energy seeks to scale its operations nationwide, especially in states with significant energy demands from digital infrastructure.

Hertel's focus on expanding Atlantic Energy's market presence and optimizing sales operations is expected to enhance the company's competitive edge in the energy sector. His background in managing relationships with large-load customers positions him well to address the unique challenges and opportunities presented by the evolving energy landscape.

The energy market is currently experiencing a shift towards more sustainable and efficient energy solutions, driven by regulatory pressures and the increasing importance of energy management in high-consumption sectors. Hertel's appointment could signal Atlantic Energy's commitment to adapting to these changes and meeting the needs of its customers more effectively.